The Secret Science Of Why Junk Food Is Addictive

Researchers recently found that ultra-processed foods or UPFs are laced with industrial substances that make them highly addictive. Here's a special report.

Why junk food is addictive: The UPF report card


November 25, 2023: The fast-food industry has exploded in Bharat in recent years. It is growing at a rate of 40% every year. It shows how the Big Food industry, or the factory food sector, is increasingly taking control of what we eat every day. So, we all wonder why junk food is addictive. The secret behind the growth of the highly processed junk food industry is finally out – a report has exposed that they ‘addictive substances’ to turn hungry people into lucrative markets.

If you crave for fizzy drinks with your everyday meal, it means you are addicted to it. You are trapped. Same goes with burgers and fries at popular fast-food chains. If your child is crazy about chips, sugary drinks, and pizzas, it means you are giving them addictive substances every day. It’s just like giving your children cigarettes and booze. What has this explosion of ultra-processed food (UPF) given Bharat? It’s important to address the core issue here: why junk food is addictive.

We have a massive and undeclared pandemic – a pandemic of diabetes, cholesterol, thyroid, high blood pressure, heart problems, and other lifelong diseases. It’s directly related to the issue of why junk food is addictive. Who gains from this ballooning health crisis caused by the Big Food industry? You guessed it right: it’s the Big Pharma industry! This report is not about what you eat; it’s about what is eating you.

Why junk food is addictive: The secret recipe

Let me tell you why junk food is addictive just as smoking and drinking are. Junk food gives us lifelong diseases. It cuts short our longevity. But still, we never think about kicking it out. Why? Because we have an addiction to it. Believe it or not, that’s precisely what a global study has found.

As we grapple with the question of why junk food is addictive, a research was recently published in BMJ (British Medical Journal). It is titled: ‘Social, clinical, and policy implications of ultra-processed food addiction’. It exposes that ultra-processed food contains addictive substances. That’s why we can’t give it up. And that’s why the growth of the ultra-processed big food industry. You are helping them in two ways: by eating their addictive stuff and falling sick. And by making the junk food chains richer and richer.

Let’s start by looking at the numbers. They are shocking and alarming. 14% of adults and 12% of children in the world have UPF addiction. These figures match the levels of two popular addiction habits, drinking and smoking. 14% of adults are addicted to alcohol and 18% are addicted to tobacco.

Researchers compiled the report based on 281 studies done in 36 countries. It has disturbing news about our kids. One in eight children are in the grip of UPF addiction. In a country like Bharat where streets, shops, and bazaars are full of processed junk food, this is perhaps the biggest health crisis out there. It is a wake-up call for all Indian parents, especially those in the cities. UPFs cover a large portion of our daily intake. Cold drinks, snacks in packets, ice-creams, sweets, biscuits, deep-fried stuff, cakes, pizzas, sausages, burgers, chicken nuggets, and more.

All rights to this content are reserved with Empire Diaries. If you want to republish this content in any form, in part or in full, please contact us at

If you like our work and believe in what we are doing, please subscribe to our YouTube and Bitchute Channels and Support us. Get updates and alerts from us on WhatsApp. Send ‘Get updates’ to 9821045739.

Subscribe To Our YouTube Channel:
Subscribe To Our Bitchute Channel:


Join our Telegram Channel


Related Posts

More Related news


0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments

Support Our Journalism

Why is our journalism unique? It’s because we don’t take a single rupee as ad money from foreign companies, domestic monopolies, governments, political parties, and NGOs. The only support we need and take is from critical-thinking readers like you. Because when you pay us, it doesn’t come with any hidden agenda. So, make a donation, and help our journalism survive.

Join Our Email Subscription List

For news that the mainstream media is hiding from you



Email is still the best way to bypass censorship. Enter your email ID below, and get our latest reports – uncensored!

WhatsApp Update

Also, WhatsApp ‘Get updates’ to 9821045739, and get links to our work on your phone.